What if managing your money
didn't feel like a second job?
INTRODUCING:
ADHD PRACTICE & PROFIT COHORT
A PROFIT FOR KEEPS® EXPERIENCE
with AMBER DUGGER & MAREN LONDAHL-SMIDT
A 6-month done-with-you program for therapists who are done guessing, avoiding, and white-knuckling their way through their finances every single month.
Just a real conversation: no pressure, no commitment
What if managing your money
didn't feel like a second job?
INTRODUCING:
ADHD PRACTICE & PROFIT COHORT
A PROFIT FOR KEEPS® EXPERIENCE
with AMBER DUGGER & MAREN LONDAHL-SMIDT
A 6-month done-with-you program for therapists who are done guessing, avoiding, and white-knuckling their way through their finances every single month.
Just a real conversation: no pressure, no commitment
6
MONTHS LIVE SUPPORT
24
FOUNDING COHORT SEATS
Aug 10
COHORT KICK-OFF
3 + 1
WEEKS ON, WEEK OFF
6
MONTHS LIVE SUPPORT
24
FOUNDING COHORT SEATS
Aug 10
COHORT KICK-OFF
3 + 1
WEEKS ON, WEEK OFF
"We were taught how to be therapists. Nobody taught us how to run a business, let alone how to make money feel safe."
— Maren Londahl-Smidt, Profit for Keeps® Coach
Sound familiar?
You built a full caseload.
So why does money still feel like chaos?
You're educated. You're excellent at what you do. You help people every day. And yet: the financial side of your practice feels like a completely different language.
Owner pay
You pay yourself inconsistently
Some months are fine. Others feel like you're robbing Peter to pay Paul. There's no system: just hope and a lot of mental math.
Tax season
April hits like a surprise bill every year
You know you should be setting money aside. You just can't make it stick past the first few weeks. Then the panic sets in.
Systems
Systems don't survive contact with your brain
You've started a hundred budgets. None lasted. It's not you: every system you tried was designed for a neurotypical brain, not yours.
Avoidance
You avoid looking at your accounts
Checking your balance fills you with dread instead of relief. So you don't. And the anxiety quietly compounds in the background.
Cancellations
One no-show sends you into a spiral
A single cancellation has you recalculating rent. A slow August feels like a crisis, even when it really doesn't have to be.
Time off
Taking a real vacation feels impossible
Your income stops when you stop. So you keep going. The rest you need and the income you need feel like they're at war with each other.
Here's what you need to hear:
This isn't a character flaw. Nobody taught you this.
And every system you've tried was built for a different kind of brain.
"I think there are probably so many of me out there - tired of being tired, doing all the things, and just wanting to do it differently in a way that actually fits how our brains work."
— Profit for Keeps® Coaching Client
Sound familiar?
You built a full caseload.
So why does money still feel like chaos?
You're educated. You're excellent at what you do. You help people every day. And yet: the financial side of your practice feels like a completely different language.
Owner pay
You pay yourself inconsistently
Some months are fine. Others feel like you're robbing Peter to pay Paul. There's no system: just hope and a lot of mental math.
Tax season
April hits like a surprise bill every year
You know you should be setting money aside. You just can't make it stick past the first few weeks. Then the panic sets in.
Systems
Systems don't survive contact with your brain
You've started a hundred budgets. None lasted. It's not you: every system you tried was designed for a neurotypical brain, not yours.
Avoidance
You avoid looking at your accounts
Checking your balance fills you with dread instead of relief. So you don't. And the anxiety quietly compounds in the background.
Cancellations
One no-show sends you into a spiral
A single cancellation has you recalculating rent. A slow August feels like a crisis, even when it really doesn't have to be.
Time off
Taking a real vacation feels impossible
Your income stops when you stop. So you keep going. The rest you need and the income you need feel like they're at war with each other.
Here's what you need to hear:
This isn't a character flaw. Nobody taught you this.
And every system you've tried was built for a different kind of brain.
"I think there are probably so many of me out there - tired of being tired, doing all the things, and just wanting to do it differently in a way that actually fits how our brains work."
— Profit for Keeps® Coaching Client
There's a reason nothing has stuck. And it's not you.
THE OLD WAY
The Profit for Keeps® way
Just a real conversation: no pressure, no commitment
Introducing:
ADHD Practice & Profit Cohort
A Profit for Keeps® Experience
With Amber Dugger & Maren Londahl-Smidt
A 6-month, done-with-you cohort for private practice therapists with ADHD. You won't watch modules and hope things click. You'll build your entire financial system live, together, with two experts who've been exactly where you are.
What's Included?
Everything you need to go from
financial fog to total clarity
01
The Profit for Keeps® Cash Flow System, Built Live With You
This isn't a template you download and abandon. We build your system together in real time (customized to your practice, your income, and your life) so you know exactly what to pay yourself, what's set aside for taxes, and what's left. No spreadsheets that require a different version of you.
→ So you're never guessing again
02
A Personalized Financial Blueprint Based on Your Dream Life
Before we touch a single number, we start with what you actually want. We reverse-engineer your dream life into a real revenue goal. This way, your practice has a meaningful target to work toward, not an arbitrary number somebody handed you.
→ So your goal actually means something to you
03
Personal & Business Budgets, Fully Set Up With You
Your money finally gets a home. We set up both your personal and business budgets together using YNAB (step by step, with full hand-holding) so you can see exactly where you stand in minutes, not hours. Even if you tried YNAB before and gave up.
→ So clarity is always one glance away
04
Consistent Owner Pay & Tax Allocation - Even With Irregular Income
You'll pay yourself the same amount every month, even when client revenue fluctuates. And taxes? Already handled. No more panic. No more dread. No more scrambling when April arrives.
→ So payday is something you look forward to
"Before this work, I felt overwhelmed by my systems, my finances, and the bigger question of where my business was headed. Now I'm more intentional with my money, clearer on my next steps, and starting to build something that feels more aligned."
— Profit for Keeps® Coaching Client
05
A Flexible Money Routine That Takes Minutes, Not Hours
We'll build you a money check-in so simple and so fast you can actually maintain it on your worst day, even after a hard session with a client, during a slow week, or when life is being life. This is the habit that makes everything else hold.
→ So it sticks on every kind of day
06
Biweekly Live Implementation Calls With Amber & Maren
You build it in real time with the people who created it. Amber leads the live implementation. Maren holds the Zoom room for questions during and after. You're never left alone with a recording you know you'll never finish.
→ So implementation is the structure, not the hope
07
A Clear Picture of What's Ahead
See your next 3 to 6 months (slow seasons, holidays, planned expenses) all mapped out. A cancellation becomes a minor inconvenience instead of a financial emergency. Summer doesn't send you into a spiral anymore.
→ So next month never surprises you
08
Weekly Body Doubling Sessions + Gamified Milestone Tracking
Three weekly focus sessions per month, designed for ADHD brains that work better alongside people. Plus a gamified accountability tracker with milestone rewards: because every win deserves to be acknowledged out loud.
→ So motivation doesn't depend on willpower alone
09
Monthly Specialty Workshops + Group Cohort Calls
Each month, a workshop addresses exactly where the cohort is getting stuck. Month 1 covers pricing gaps (where most therapists are leaking money). Plus monthly group calls so you're never building alone in a vacuum.
→ So the support meets you where you actually are
Introducing:
ADHD Practice & Profit Cohort
A Profit for Keeps® Experience
With Amber Dugger &
Maren Londahl-Smidt
A 6-month, done-with-you cohort for private practice therapists with ADHD. You won't watch modules and hope things click. You'll build your entire financial system live, together, with two experts who've been exactly where you are.
What's Included?
Everything you need to go from financial fog to total clarity
01
The Profit for Keeps® Cash Flow System, Built Live With You
This isn't a template you download and abandon. We build your system together in real time (customized to your practice, your income, and your life) so you know exactly what to pay yourself, what's set aside for taxes, and what's left. No spreadsheets that require a different version of you.
→ So you're never guessing again
02
A Personalized Financial Blueprint Based on Your Dream Life
Before we touch a single number, we start with what you actually want. We reverse-engineer your dream life into a real revenue goal. This way, your practice has a meaningful target to work toward, not an arbitrary number somebody handed you.
→ So your goal actually means something to you
03
Personal & Business Budgets, Fully Set Up With You
Your money finally gets a home. We set up both your personal and business budgets together using YNAB (step by step, with full hand-holding) so you can see exactly where you stand in minutes, not hours. Even if you tried YNAB before and gave up.
→ So clarity is always one glance away
04
Consistent Owner Pay & Tax Allocation - Even With Irregular Income
You'll pay yourself the same amount every month, even when client revenue fluctuates. And taxes? Already handled. No more panic. No more dread. No more scrambling when April arrives.
→ So payday is something you look forward to
05
A Flexible Money Routine That Takes Minutes, Not Hours
We'll build you a money check-in so simple and so fast you can actually maintain it on your worst day, even after a hard session with a client, during a slow week, or when life is being life. This is the habit that makes everything else hold.
→ So it sticks on every kind of day
06
Biweekly Live Implementation Calls With Amber & Maren
You build it in real time with the people who created it. Amber leads the live implementation. Maren holds the Zoom room for questions during and after. You're never left alone with a recording you know you'll never finish.
→ So implementation is the structure, not the hope
07
A Clear Picture of What's Ahead
See your next 3 to 6 months (slow seasons, holidays, planned expenses) all mapped out. A cancellation becomes a minor inconvenience instead of a financial emergency. Summer doesn't send you into a spiral anymore.
→ So next month never surprises you
08
Weekly Body Doubling Sessions + Gamified Milestone Tracking
Three weekly focus sessions per month, designed for ADHD brains that work better alongside people. Plus a gamified accountability tracker with milestone rewards: because every win deserves to be acknowledged out loud.
→ So motivation doesn't depend on willpower alone
09
Monthly Specialty Workshops + Group Cohort Calls
Each month, a workshop addresses exactly where the cohort is getting stuck. Month 1 covers pricing gaps (where most therapists are leaking money). Plus monthly group calls so you're never building alone in a vacuum.
→ So the support meets you where you actually are
How It Works...
Six months.
Real progress.
Built-in recovery.
Here's what your six months actually look like (and why this specific cadence works for ADHD brains.)
Month One:
Your Financial Blueprint
Each month, a workshop addresses exactly where the cohort is getting stuck. Month 1 covers pricing gaps: where most therapists are quietly leaking money. Plus monthly group calls so you're never building alone in a vacuum.
Month Two:
Personal Budget + Your Numbers
Your personal finances come first. This is where most business coaching gets it completely backwards. We set up your personal budget together so your money has a home and you stop unknowingly undermining your own business profitability.
Month Three:
Business Cash Flow System
This is where the Profit for Keeps® system gets built. Owner pay, tax allocation, operating reserves (all of it) set up live with Amber, customized to your practice. You'll leave this month knowing exactly what to do with every dollar that comes in.
Months Four to Six:
Deepening, Sustaining, Celebrating
Now the system works for you. We deepen what's been built, troubleshoot what's getting sticky, and start looking ahead. We plan for slow seasons, crystalize financial goals, and determine what's actually possible when money stops being something you avoid. Weekly body doubling keeps momentum alive. Built-in rest weeks mean that when life happens, you come back without starting over.
Just a real conversation: no pressure, no commitment
This cohort was made for you if…
THIS IS FOR YOU IF...
THIS IS PROBABLY NOT FOR YOU IF...
"I have ADHD myself. This system completely changed how I relate to money. We'll move through it together: think body doubling meets gentle accountability, in a way that's clear, sustainable, and judgment-free."
— Maren Londahl-Smidt, Profit for Keeps® Coach
Meet Your Co-Facilitators
Two experts.
One cohort.
Both fully in your corner.
This wasn't built by people who've read about ADHD. It's built by people who live it and who found their way through it.
Maren Londahl-Smidt
Profit for Keeps® Coach & Business Strategist for Therapists
Maren has over 11 years of clinical experience and specializes in working with therapists who have ADHD. She's a Profit for Keeps® certified coach running her own self-pay private practice, which means she uses this system on herself, in the exact kind of practice you have. She knows what it feels like to be extraordinary at helping others while your own financial life feels like a different language entirely. She found her way out. Now she gets to be your biggest hype person while you do the same.
Amber Dugger
Creator of Profit for Keeps® · Master Level Profit First Professional
Amber spent 15 years in corporate finance before building Profit for Keeps®, a cash flow system designed specifically for service-based business owners who don't fit the traditional Profit First mold. She's helped thousands of coaches and therapists pay themselves consistently, eliminate debt, and stop living in financial reactivity. She's been featured by Forbes and Amy Porterfield, and Mike Michalowicz (the author of Profit First) personally encouraged her to build this framework. This founding cohort is where she builds alongside clients in real time, and there won't be another like this one.
Real Results
What changes when the system actually fits your brain
$100k+
One client went from over $100K in debt to $0 -- in under 19 months
2 Months
Average time for clients to see real cash accumulation begin
$6,000
Average first-year savings for new YNAB users who implement the system
Mike Michalowicz: Author of Profit First
Even the author of Profit First has worked with Amber. Mike Michalowicz is a longtime supporter of Profit for Keeps® and Amber's approach to building sustainable profitability
"There's no one I can recommend more highly than Amber Dugger. I've worked with her personally for years, and trust her guidance more than anyone else when it comes to building lasting profitability in business and life"
— Mike Michalowicz, Author of Profit First
NY PSYCHOLGIST ESCAPES
80k IN DEBT AND 30 CLIENT WEEKS!
Discover how a New York psychologist escaped $80,000 in debt and a grueling 30-client weekly schedule to find financial freedom and a peaceful lifestyle in Santa Fe.
WHAT IS YOUR PROFIT FOR JOY?
Discover how to transform your business finances by identifying your "profit for joy," a practice that shifts the focus from just paying bills to funding your most meaningful life experiences and causes.
ARE YOU "ALLERGIC" TO SPREADSHEETS TOO?
Discover how a specialized tool designed for therapists and business owners with ADHD helped one client overcome her "allergy" to spreadsheets in just two seconds.
client video testimonial
A client shares her experience, as well as why she's continuing her journey in this cohort.
"Before this, it was a mess. Money was coming in and I had no plan. Spreadsheets everywhere, nothing integrated. I was scared. Not ashamed exactly, just scared. Is this sustainable? Where is the next payment coming from?
Then something clicked. Once I could see my real number, what I actually needed to bring home, everything changed. Now? We're falling in love. Me and my money. I feel in control. Intentional. I am making it happen.
If I had known about this 15 years ago, my life would be completely different. Don't think about it. Just jump on it."
— Profit for Keeps® Coaching Client
"Well isn't this fun! Bill arrived to pay my license and the money is just sitting in my account ready to pay it thanks to Profit For Keeps! I have been an entrepreneur for 11 years and The Profit For Keeps course has been THE best investment. Thanks for showing up for us!"
— Profit for Keeps® Coaching Client
"SUCCESS!! I paid off credit card #3 today. Plus I had money stored in my Profit Distribution and Owner's Pay... so I was able to re-join a coaching program and pay for it upfront... without that balance sitting on a credit card. So exciting!! This stuff works!! Not to mention that I, for the first time ever, have clear (daily) visibility of my numbers!"
— Profit for Keeps® Coaching Client
"Wow!! Sounds exactly like me before Profit for Keeps. I was avoiding my money because I didn't want to really know how bad things were. However, once I stopped ignoring my money and starting paying attention to it and finding a purpose for it, I realized that things weren't as bad as I thought. I now see the light at the end of the debt tunnel."
— Profit for Keeps® Coaching Client
"When I purchased this course in January I didn't know how I was going to pay all my bills that month, let alone how I would put money aside for taxes and whatnot.
Since then, our income has risen each month, and this month for the first time, we hit our profit first goal (16k). And it's only the 16th yet, so we might earn more.
SO glad I decided to invest in profit for keeps so that I can give each € it's proper job and not start spending it on all kinds of things because there's so much cash in the bank!"
— Profit for Keeps® Coaching Client
"I've been using this system CONSISTENTLY since February, and it's created such a sense of freedom, ease, and being 'in charge' ... knowing where my money is going and being prepared for when those periodic true expenses occur, like quarterly taxes, real estate taxes, memberships, etc. And, I feel more at ease with making contributions because I'm working with the Known, instead of the Unknown.
It's living with truth and intention, instead of from reaction. I used to DREAD receiving my credit card and other bills. Now, I totally know what it is on a day-to-day basis, and the funds have already been set aside.
This is energy I can now use for CREATION, rather than worry, regret, or feeling stuck. Once it's set up, it takes only a few minutes a day to keep it up to date.
You are brilliant, and I am so grateful! Infinite Love & Gratitude"
— Profit for Keeps® Coaching Client
"Every month without a system is another month of guessing, another tax season you're dreading, another month where money comes in and disappears without a plan."
— Maren Londahl-Smidt, Profit for Keeps® Coach
Our Commitment to You
Built on a proven framework.
Backed by real results.
Profit for Keeps® is a proven methodology with documented client outcomes. We don't offer a traditional money-back guarantee because this program is only for people who enroll with the genuine intention of doing the work.
If you're not ready to implement, we'll have that honest conversation on your Profit Strategy Session.
What we do offer: a framework that has helped thousands of service-based business owners transform their relationship with money, two co-facilitators fully invested in your results, and a structure designed to catch you when life gets hard, not shame you for it.
That's not a promise, it's a pattern.
READY TO GET STARTED?
Ready to find out if this is right for you?
Only 24 seats in this founding cohort.
A Profit Strategy Session is just a real conversation. You'll share what's going on in your practice, what you want to be different, and we'll talk honestly about whether this is the right fit for you, right now.
Just a real conversation: no pressure, no commitment
Cohort begins August 10, 2026 | Payment plan available
FAQs
Have Questions?
Let's answer them now.
Yes, and this is the entire point. Profit for Keeps® is designed with ADHD brains in mind. Maren has ADHD herself and uses this system in her own practice. The program includes weekly body doubling sessions, built-in rest weeks, gamified accountability, and a structure that holds on your hard days, not just your best ones. You won't be left alone to figure it out.
Profit for Keeps® expands on Profit First's cash flow principles, but it's a separate system created specifically for service-based businesses — with a strong focus on mental health professionals. It starts with your personal finances (which Profit First doesn't), requires fewer bank accounts, and integrates with YNAB for daily management. Many therapists run a profitable practice but personal spending quietly undermines it. This fixes that. If Profit First didn't quite fit, this is why.
You don't need to be good with math or money. You just have to be open to clarity. This program is shame-free and practical, even if you've avoided your bank account for months. The system is visually clear and easy to follow. We're not going to lecture you about spreadsheets. We're going to build something simple enough to actually use.
Every single person who shows up to the calls successfully implements YNAB — no exceptions. The reason it didn't work before wasn't you. It was that nobody walked you through it in a way that connected to your actual practice and your actual goals. We do that. Step by step. With full hand-holding and zero judgment.
The longer you wait, the more money leaks out without a system to catch it. If your car had a gas leak, you wouldn't wait until you could afford a nicer car to fix it. Every month without a system is another month of inconsistent pay, surprise tax bills, and money that came in and disappeared without a plan. The right time to start is before things feel urgent, not after.
Absolutely. Debt-free doesn't mean financially secure. Profit for Keeps® helps you build a 3–6 month financial buffer, pay yourself consistently, plan for slow seasons, and create real financial peace. There's a meaningful difference between not being in debt and actually feeling safe with money. This gets you to that second place.
Yes: YNAB (You Need A Budget) runs approximately $14.99/month after a free trial, or $98.99 annually. On average, new YNAB users save over $600 in their first two months and more than $6,000 in the first year. That's a solid return on a budgeting subscription.
All calls are recorded and you have access to all recordings. If you can't make a live Q&A, submit your question in advance and we'll make sure it gets answered. Missing a session doesn't mean falling behind. This program is designed to be sustainable, not punishing.
Yes! Early bird pricing is available through June 30. After that, the program moves to full investment.
Yes. A 6-month payment plan is available.
Please reach out to us at hello@balanceandbeyondcoaching.com or schedule a Profit Strategy Session.
The Only Thing You have to lose
Imagine it's six months from now.
What does your money feel like?
Taxes handled. Owner pay consistent. Bank balance something you look at without dread. A slow week that doesn't feel like a crisis. A vacation you actually took.
That's not a fantasy.
That's what happens when the right system meets the right support.
Just a real conversation: no pressure, no commitment
Cohort begins August 10, 2026 | Payment plan available
Profit for Keeps®
A Profit for Keeps® Experience · With Amber Dugger & Maren Londahl-Smidt
Balance & Beyond Coaching Solutions LLC · balanceandbeyondcoaching.com · Amber Dugger LLC · amberdugger.com
This is financial education, not financial advice. We are not CPAs or financial advisors.
Profit for Keeps® and Profit for Joy® are registered trademarks.
Results described are from real clients and are not guaranteed as individual results vary based on implementation.